Constellation Brands Beer Division has launched the 2018 V Foundation & Corona Initiative..."Hoops for Hope." This year marks the 8th year of our partnership with the V Foundation. From March 1 through April 2, 2018, Corona will continue to raise awareness of the V Foundation and donate 5¢ to V Foundation for each case equivalent (24 12oz servings) of CX and CL sold during that time period. Corona has committed to a minimum donation of $500K. Since the formation of the V Foundation-Corona partnership, together, we have delivered more than $13,000,000 in support to fund and raise awareness for cancer research. But there is more work to do.
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Jim Valvano said, "I urge all of you to enjoy your life, the precious moments you have. To spend each day with some laughter and some thought, to get your emotions going. To be enthusiastic every day, and as Ralph Waldo Emerson said, 'Nothing great can ever be accomplished without enthusiasm.'"
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